Celebrating the launch, Vilnius City Mayor Remigijus Simasius said: "I am delighted that foreign brands are increasingly picking Vilnius as a go to destination. The location is close to Ikea shop, and is easily accessed from the by-pass, airport, and city centre – all of which will definitely make Nordika a pull for families from Vilnius and across the region, including Minsk. My team at the City of Vilnius is working hard to make the south of Vilnius even more attractive to business: by promoting the development of the number of commercial, administrative and industrial projects, we expect to be able to build an area through which we will connect the city to the airport, making it possible to reach even the airport by bike."
Committed to changing the shopping habits of the locals, Nordika intends to lure customers away from shopping exclusively in the city centre and the suburbs.
Total investment of the project will amount to over EUR 50 million. There are over 30 local and international retail chain stores and restaurants operating in the shopping valley. The second phase of Nordika will open in the spring of 2016, with retailers like Senukai and many other well-known brands.
Gage Morris, the site's main investor, cites the south of Vilnius' ease of accessibility, absence of existing shopping centres, and massive future potential as the main drivers for choosing the location.