"The new Vilnius city logo is both modern and historic – a contour of Gediminas' Tower. The tower is a famous symbol of the capital and its most visible building. I am pleased that the whole of Europe will soon be able to see or will once again be reminded of Vilnius," said Vilnius Mayor Arturas Zuokas.
The main news of this new communication strategy is the unexpected experience of the city – Vilnius LOGIK. Vilnius is planning to communicate a tune of exceptional and unexpected attributes that are only incidental to the capital of Lithuania: e.g. Uzupis, street art (Literatu Street or Uzupis cafe terrace), the Fluxus movement, or the city in the park with one of the fastest internet access.
The study of Vilnius image-building was prepared by a team of experts, who were brought together by Lukrecija BBDO advertising and PR agency, including Jeremy Hildreth, famous international branding and identity expert, who has consulted over 20 cities and states all over the world (including London and Riode Janeiro), as well as Thierry Baujard (Peacefulfish), international expert in culture and creative industries, who has worked with Norway, Lapland, Malta, and Germany. Completing the team were consultants at Ernst and Young as well as EKT.
