Ryanair's new website features:
- The removal of the Recaptcha for individual bookings (from 1 Nov).
- A 24 hour "grace period" to fix minor errors in bookings (from 1 Nov).
- A cleaner, simpler homepage (from 30 Nov).
- A simplified booking path which cuts from 17 to 5 'clicks' to make bookings (from 30 Nov).
- An intuitive booking flow which helps customers easily find the lowest fares on every route (30 Nov).
Ryanair also announced a series of digital improvements which will be released over the coming months this winter as follows:
- A member service "My Ryanair" which allows customers to enter their details (name, address, credit card etc) and store them securely on the Ryanair.com website, saving customers time, every time they make bookings (from end Dec).
- Mobile boarding passes (end Feb 2014) which will allow customers choose to either print their boarding passes or download them to their smart phones.
- A "Fare Finder" feature (end Apr) which will allow customers to search for fares by price point, route and travel period. Customers will click a low fare and immediately find the dates and flights where it is available.
- A new mobile app (May 2014) which will make Ryanair's fares and flight info readily available on all smartphones and tablet devices.
- "Share the Fare" option (end Mar), which helps customers find Ryanair low fares and share them on your favourite social network.
- Finally, Ryanair will release tailored language websites in all its major EU markets starting with a Spanish language and tailored website and an Italian version by end June 2014, making the Ryanair.com website readily available and accessible in all Ryanair's major EU markets during 2014.
Ryanair's Michael O'Leary said:
"We are excited and delighted with the new, cleaner, easier to use Ryanair.com website which significantly improves Ryanair's industry leading customer service. The Recaptcha security code will disappear on Friday for individual customers. Ryanair's new improved website will be released in just over two weeks and our soon to be delivered features including secure membership, low fares finder, mobile app, mobile boarding passes and individually tailored national websites in our bigger EU markets will help more customers to make great savings and waste less time by booking Ryanair's flights on the new and seriously improved Ryanair.com website.
We sincerely hope that customers will from 15 Nov next enjoy using our new and improved website. If they feel there are any other customer service improvements we can make, then I hope they will contact me using the "Tell MOL" feature on the Ryanair.com website."
