The event is addressed to teachers and will be held online on Wednesday, 20th December 2023, from 14:00-15:00 CET. Join the session here.
With the Online Marketing Challenge (OMC), students get the opportunity to work in teams to design an international online marketing campaign together with and for a local SME and turn it into reality.
Within three months (April to June), students act like online marketing managers executing the campaign with a 500 EUR budget and try to reach the marketing goal settled by the company to win the challenge.
The OMC coordinator at Leipzig University, Jazmin Ponce, will introduce this format to the teachers and answer the questions of all the attendees.
