The lectures will take place:
- at 18:10 – 19:45 on 13th March; the Auditorium SRA-II 08. The lectures are organized and moderated by Dr. Jolanta Sabaitytė. Topic: Digital communication in international market: main lessons learned from competing the best
- at 18:10 – 19:45 on 14th March; the Auditorium SRA-II 08. The lectures are organized and moderated by Dr. Jolanta Sabaitytė. Topic: International Brand Development : How to win using Digital Communication
Dario Sipos is Digital Strategist in Expert International (www.expert.org) which is largest consumer electronics retailer in world (3300 electronics stores and 19 billion euro turnover). For them and each country where they are present, Dario does digital expansion, development and increasing share of online business. D. Sipos does this from creating a Brand Story to engaging into social media and technical setups of web-shops. Also Dario serves as Export Director in company K+B Progres, which is largest company in Bavaria-Germany doing wholesale (existing from 1960), his job was to expand business and he did so in 22 countries. He also started few companies for export including few digital media, created few expansions of brands and brands and pages of successful now brands like www.ecg-electro.eu.
Expert International is largest retailer in the world of consumer electronics. They have compelling story started in 1960-is, and they present real challenge in digital communication as they conduct sales in multiple countries, combining multiple of everything (languages, cultures, etc.) while keeping it under same “marketing umbrella”.
The lectures will highlight creating a digital Brand Story, digital expansion of a brand, taking new markets with help of technology, managing remote teams using technology, detailed analysis of competition using software tools in e-commerce, dealing with strong competition as Amazon with almost no budget and using only creativity, parameters in e-commerce that really matter like “keyword competitiveness”, tools in effective winning online.
For more on Dario Sipos biography visit his profile on LinkedIn: https://cz.linkedin.com/in/dariosipos
