This year saw the rise in media advertising budgets for smart monitoring services and non-alcoholic beverages. The amounts spent on advertising SUVs and coffee trebled, the company said.
Meanwhile, advertising budgets for pop music concert or festivals dropped 36%, followed by detergents (23%) and chocolate bars (23%).
This year, major advertising clients included Tele2, Lidl, Maxima LT, Palink, Bite, Telia Lietuva, Eurovaistine etc.
The duration of TV ads grew 14.1% this year, and radio stations aired 14.2% more of advertising contents.
The volumes of printed advertising inched down 2.9 %, with an increase of 3.9% in newspapers and a drop of 12.8% in magazines. Estimated online banner advertising costs grew 7.9%.
The average area of external advertizing per day contracted 2.5%.
